Information Graphic Evaluation

For my information graphic assignment I decided to visual data about slasher horror films. The data I used was on Box Office Mojo, which is a website that provides the public with box office statistics. Although this data is very simple and it seems easy to visualise, I wish I chose something more complicated so I had more of a challenge.

To visualise this data, I thought it would be best to create a graphic that looks like a film poster. In order to make it look like a slasher film poster, I used blood and a knife which are the most iconic signs. To help me decide how to present the data, I drew some designs by hand, using signs that represent and connote slasher films. After doing so, I then thought that the knife suited the genre the best and it seemed like a simple object to outline. Although the poster drifts away from a typical information graphic, I made sure I used as much data as possible.

The main part of my graphic, that took the most time to create, was the knife. To create this I took the outline of an image of a knife and then used text to create the outline, using Adobe Illustrator. I thought this was a really good idea because it visualises data in a really subtle way. At first I found it difficult to get the perfect outline of the knife, but I eventually got the hang of it when I kept trying.I then placed the knife into Adobe Photoshop after I had created it, so I could add everything else to the infographic to make it look like a slasher horror poster. I thought that Photoshop would be easier to use to create a poster, due to it working with pixels.

Due to my information graphic looking like a poster, the colours used were very important to me. This is because I wanted to present my audience with the same connotations that slasher posters give. The main colours I used on my poster were black, white and red. This is because these all represent the darkness in the films (black) and the blood (red).

After placing everything together in the correct format, I thought my final information graphic looked ok. However, I thought that the typography I used was too simple and basic for a film poster. Therefore if I create an information graphic in the future, I now know that I should experiement with different types and figure out what would be the best to use. If I had more time I would have even tried to create my own typography to suit the slasher genre, using different shapes.

Overall, I think the information graphic I created looks good. However, there is room for improvement when it comes to the typography. Next time, I plan to put a lot more effort into creating graphics so they look more visually appealing and unique.


Creating the Digital Design

To create my information graphic that looks like a slasher horror film poster, I took the below image from Google. I decided to use a knife because it is one of the most iconic images that connotes slasher films.


After taking this image, I cut out one of the knife so I was just left with one.


Then, I rotated the knife and outlined it using the pen tool on Adobe Illustrator. I made the outline pink so that I could clearly see the shape I was outlining.

infograph outline

After finishing the outline, I separated the outline and the image and deleted the image so I was just left with the shape I had created. Then, I selected the text tool and made the text go along the lines so that the text created the outline of the shape instead.

text outline

I thought the text looked a lot better and I thought it would be really good to use a text outline within my information graphic, so I can include more text in a subtle way so it still looks like a film poster. To suit the iconography of horror film posters, I made the background black and the text white. I chose black because it connotes horror films, as most film posters for this genre have black or very dark backgrounds and imagery.


After creating the design, I decided to stick with it and I changed all the text. The words I used to create the outline included the names of the top 5 slasher horror films and the iconography for them.

final knife pic.jpg

After creating the main piece for my horror film, I went onto Adobe Photoshop and used the software to place everything together. First, I added the title and statistics that look like film credits. I used a simple type for the film poster because I thought it looked the best and it worked well with the genre. I also added a little box with my name inside, to copy the iconic way that film industries are presented on posters.

After adding all the necessary text, I thought the film poster looked very plain and boring so I decided to add more colour. To do so, I found two images to use within the information graphic on Google. These images are of blood and I chose this because it’s a colourful piece of iconography from slasher films. The images are:

I thought that the hand would look good near the knife I created, so I duplicated it and flipped it over so there was a left and a right hand beside the knife. I also thought the dripping blood would look good if I duplicated it and placed all of the images in a line across the top of the poster.

Then, I also added a quote from Box Office Mojo that gives a fact about slasher films. I thought this would look good in red as well to make the infograph more colourful. It also matches the iconic representations of film posters by having a quote on an angle.

My final information graphic is:

final infographic.jpg


Final Decision On Data To Use

The data I am going to use from Box Office Mojo is the top 5 slasher horror films, which are:

Rank Title (click to view) Studio Lifetime Gross /Theaters Opening /Theaters Date
1 Scream Dim. $103,046,663 1,994 $6,354,586 1,413 12/20/96
2 Scream 2 Dim. $101,363,301 2,688 $32,926,342 2,663 12/12/97
3 Scream 3 Dim. $89,143,175 3,467 $34,713,342 3,467 2/4/00
4 Freddy Vs. Jason NL $82,622,655 3,014 $36,428,066 3,014 8/15/03
5 The Texas Chainsaw Massacre NL $80,571,655 3,018 $28,094,014 3,016 10/17/03

I decided this data would be best to use because I really liked the film poster design I created with the knife on. From my research I discovered that knifes are part of the iconography for Slasher films, which is why I thought it would be best to put the two together.

Breaking down the brief

For my assignment, I need to create information graphics and ‘highlight, investigate and apply graphic design elements’. Whilst doing so, I need to ‘demonstrate’ that I have:

  • ‘Explored brand information graphics’
  • ‘Investigated typography’
  • ‘Investigated graphic elements’
  • ‘Experimented with graphic elements and typography’
  • ‘Investigated and experimented with composition and layout’
  • ‘Underpinned’ my ‘practice with appropriate language and theory’

For the infographic I am going to create I need to do a lot of research that will include the history, brands, ideologies, audiences and the data itself. These aspects will all help me gain a better understanding of infographics and graphic design. Plus, they will help make sure my infographic fits it’s purpose and looks the part. I also need to take into account colours and their connotations and how type defines importance throughout my work to ensure I reach audiences in the intended way.

In addition to my research I also need to highlight what I have learnt, the mistakes I made, what data I have looked at and the terminology I know. All this work will help me demonstrate how much I have learnt in Graphic Design and it will really help me see for myself how far I have come.

Charts on

Creating a graph on was really simple to me and it reminded me of how you create them in Microsoft Excel. All I had to do was edit the data that was in the spread sheet to what I wanted my graph to be about and I watched it transform into a chart. For journalistic work, charts on will really help me visualise boring data and make it look more appealing.

The chart I created on showed data for the box office grosses of all time from Mojo Box Office.

As a journalist, is a great tool to use to visualise data. It makes facts and figures look more appealing with different colours, images and graphs you can use. To me, helps cuts down long and boring stories. By visualising facts, figures and quotes, it makes a story look a lot more simple. And by making things look simpler, the chances of people reading your story becomes more likely. Overall, is really useful to me because its a quick and easy way to create stories.

On I tried to visualise some data about my class. When putting data together I tried to make it as visual and appealing as possible. This is why I placed an image straight under the title of some people in the class, and then went on to some text and then onto a pie chart. With this layout, it allows people to just take a quick glance at the data.