Evaluation of documentary

The documentary me and Chelsea created addresses the issues surrounding the measurements of clothes in UK high street stores.

To demonstrate the problem, I went out and purchased clothes from different shops all in a size 12 and we compared them in piece to cameras, reaching out to the audience. We decided to do the documentary this way so that the viewers feel included and can clearly see what is going on.

We also included an interview with a counsellor at the end to add authority to the piece and show that she can explain the affects on women’s self esteem deeper and the issues with the sizing of clothing. When we filmed this, we didn’t have a microphone to connect to my camera and the sound from the camera was bad quality. However, luckily I had my mini microphone for my phone and I just attached that and placed it near her and recorded what she was saying.

A few times when we planned to go out filming we had issues with getting the right equipment from college and I found it very frustrating. We had to keep putting things off because we wanted microphones to do vox pops and for the interview and pieces to camera. However, when we went they either didn’t have any, didn’t have the right adapters or they didn’t work properly.

Then when we had eventually filmed and was ready to edit, the SD cards corrupted and we had to do everything all over again which was annoying. I had just taken all the clothes back to the shops and then I had to go out again and buy them all.

For the documentary I also created a survey and asked women to fill it out, so that we had our own primary research which backs up our argument in the documentary and it shows that it is an issue. I mentioned some of the findings from this survey in the voice over at the start.

There is a serious tone to the documentary due to the topic and in the piece to camera’s I am quite chatty due to the audience being everyday women.

When we went out filming we got as many different shots as possible, and we wanted to give some narrative to the documentary instead of everything being facts and comparisons, which is why we got footage of me going out and buying the clothes.

For the footage of me going to different shops, we decided to speed it up when we were editing and add some music over it to create a quick montage, because it was quite boring in normal speed and with no sound.

I also really liked Chelsea’s idea to add transitions to the footage of me speaking about the individual items of clothing. For this, she made the shots slide in and out of the screen and she created split screens so that you could see two items of clothing at the same time on me to see the difference. This took up the most time in the editing process and it was worth it because I think without it everything would have been boring.

Overall, I think the documentary is OK. However, I found it frustrating to create and edit because we had a few set backs. I think if we had more time to edit the footage it could look a lot better than it does.


Issues with filming 

Today me and Chelsea planned to spend the whole day filming and we had prepared for the day yesterday by getting the equipment we needed.

However, when we got to filming we realised we couldn’t connect the microphone we had to the camera because we needed a cable jack.

When we went to the stores, they didn’t have any and we were told to use a JVC camera so connect the microphone for filming. As predicted due to previous experience, we were unable to get the JVC to pick up the audio and record it and we tried to use two different microphones.

Therefore, due to the inability to record quality audio for the documentary we had to put off filming and we will now have to do it another day.

I am very annoyed that the college never seem to have the right equipment needed and equipment that works. As students we shouldn’t have to keep buying it for ourselves and it’s frustrating because it makes it difficult to do work. I have ordered the things we need online. Hopefully it will arrive in time for us to meet out deadline.

Example of documentary addressing same subject

After coming up with the idea for our documentary, about a week later I saw them address the same issue on Good Morning Britain.

Now we have to try and not make our documentary look like theirs which might be quite difficult. However, I know we won’t be in a studio and we won’t have two people with different opinions arguing about the issue with high street clothes sizes so at least it will in different in that way.

The Good Morning Britain clip can be seen here: http://www.itv.com/goodmorningbritain/investigations/high-street-sizes-what-you-need-to-know

The tone of this is quite formal and serious, which is the same type of tone that we plan to convey in our documentary.

We also plan to have someone trying on different clothes and comparing them, the same as they do on this show.

Documentary proposal


In the UK retail companies have received many complaints about how they label the sizes on clothes items. Many women have had issues with finding clothes that fit them correctly and we are unable to narrow ourselves down to being one specific size.

The documentary will expose these issues consumers face with sizes of clothes been labelled differently in shops. The film will seek to make large organisations revaluate their stock and how they can make items in all store the same throughout the UK.


The sizes of clothes and mannequins has an effect on women’s self-esteem and views on body image. These issues sometimes can lead to mental illnesses such as anorexia and bulimia.

This film will address the issues caused by clothes sizes because some people think they’re a certain size and then they go and have to buy items of clothing that are three times as big, which gets them down.


We want to make this film as over the recent Christmas period, one of us got two pieces of clothing from two different shops in the same sizes. However, it revealed how different they really where, one was way bigger than the other. We believe that this documentary will allow us to highlight, educate and inform a large audience and hopefully help stores be inspired to take the next steps in order to make everyone feel better about their body image, no matter what gender, age or size.  This program seeks:

  • To highlight issues with clothes sizing in multiple stores in the UK, and compare a few items of the same size to showcase compelling comparisons.
  • To inform and educate people on the risks stores are having on their consumers from having inconsistence throughout all stores in the UK.

Distribution: Audience & Outreach

We strongly feel that presenting this issue will help to attract a large audience. If this was a documentary for a company we feel it could even reach a national audience.

This in our opinions would be greatly received as a panorama documentary which the BBC one generally tackle these styles. The target demographic would be more towards women. The demographics for the audience would be C2DE adults between 16-34.


People walking down the streets past shops in the city centre with a voice-over introducing the topic with facts and statistics. It explains how people are having mental and physical problems because of body image problems and how the stores are not helping to make people feel better about their size or image. Also how a size 16 for example in different stores are different sizes.

Person who the film will focus in on will walk down the street and walk into a shop. The person will walk around the shop browsing at the different items for sale, until she finds something she likes. She pays for the item and leaves.

The person then walks down the busy shopping street and enters more shops in the form of a fast forward montage. She then end ups with multiple bags of clothes at the end after walking out of the final shop and walks off out of the camera shot. Fades to black. Person gets into car and drives off home. The car drives out of shot then reappears when they’ve reached their destination. They get out of the car and go into their home.

In a piece to camera: The person then speaks to the camera and says she’s going to try on the clothes.

Then the clips of her with the clothes on play through with split screens and as she explains how they fit the brand logos appear in each shot.

She states how the sizes can be totally different in every shop and how frustrating it is to go clothes shopping.

In a short interview with medical expert: it backs up how the person may be feeling. The expert gives out key information about the health and emotional wellbeing of people who are disparaged and have body image distortions. Black screen roles key facts in titles.