Visual identity

When it comes to branding, it’s important to think about how you’re going to make people visually identify you. By using logos, slogans/tag lines, colour schemes, typefaces and many more you can build an influential appearance.

Providing people with visuals for branding works the best because the human brain remembers what we see more than any information.

There are three main factors to think about when you’re building a visual identity, which are:

  • Logo
  • Typography
  • Addition (logo and typography together)

 

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