In a way, infographs are becoming post modern. This is because they represent the ideology that ‘nothing is new’, relating to Jean Baudrillard’s ‘simulacra’ theory. Infographs have recently been stripped down and are now becoming more simple, like they used to be. This is because audiences are becoming more complicated to engage. Therefore, designers are adapting to what audiences want and are providing more visual experiences by cutting down text.
When looking at information graphics, although they seem simple nowadays there is still a lot to take into account. The main factors that make up infographics are colour and type. It’s very important to think about colour when creating information graphics, in terms of semiotics, because colours manipulate audiences connotations. Therefore, you need to think of the appropriate colours to use to send the right message across about data. The type should also be thought about when creating infographs in terms of size and font. Size matters because it indicates the importance of information to audiences i.e. the bigger the text is the more important the data is. Also, it’s really important to take into account font because you need to ensure your audience can read your data.
Overall, when creating my information graphic I now know that I have to think about what my audiences wants and needs are. Otherwise, it’s likely that people won’t want to look at the infographic because it won’t be appealing to them.
(1) Cavendish, Richard, 2015. The Lascaux Paintings Discovered. History today, Vol 65, Issue 9, p8