When I turned the data I had in a table into an information graphic, I tried to keep it looking as simple as possible. This is because I wanted it to look appealing and have the ability to communicate with a varied audience. I achieved this goal by using the worldwide symbols that represent male and female, I also used the brand images of the chocolate bars and used the same house styles and ethos’ for the individual chocolate bars data.
To improve the data I turned into and information graphic, I could have included more text such as a title/header to give people more of an idea of what the data actually is. I also could have made the infographic look more visual by:
- placing the statistics inside the chocolate bars
- using images of the actual chocolate and not just the wrappers
- making the chocolate bars form the outlines of a man and woman
Images taken from: