Creating an Information Graphic


When I turned the data I had in a table into an information graphic, I tried to keep it looking as simple as possible. This is because I wanted it to look appealing and have the ability to communicate with a varied audience. I achieved this goal by using the worldwide symbols that represent male and female, I also used the brand images of the chocolate bars and used the same house styles and ethos’ for the individual chocolate bars data.

To improve the data I turned into and information graphic, I could have included more text such as a title/header to give people more of an idea of what the data actually is. I also could have made the infographic look more visual by:

  • placing the statistics inside the chocolate bars
  • using images of the actual chocolate and not just the wrappers
  • making the chocolate bars form the outlines of a man and woman

Images taken from:


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