Getting to grips with introductions

I have recently come to the realisation that introductions are a lot harder to write than they seem.

The rules for writing introductions can seem a bit confusing but it’s worth taking into account if you want people to read all of your stories when you’re a journalist. The rules that stick in my mind when I write introductions include:

  • short and snappy, no long winded sentences
  • include the 5 W’s and H (who, what, why, when, where and how)
  • don’t give too much detail because you need to intrigue readers to make them read on
  • don’t include people’s names unless they’re well known
  • leave further details and quotes for the paragraphs after
  • put the most important part of the story first to grab the readers attention and let them know what the story is about straight away
  • set the right tone for the story i.e be serious for serious stories
  • make sure you have the correct details and have spelt people’s names correctly – if not it would effect your reputation
  • don’t be biased

If all these points are used, then hopefully good introductions will have been created. Good introductions are important to me because they draw audiences into reading more, if they are interested in the news story.

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